account management group


account management group
1) A group within an advertising, marketing, or public-relations agency responsible for planning, supervising, and coordinating all the work done on behalf of a client. In large agencies handling large accounts the group might consist of an account director, account manager, account or media planner, and account executive
2) A group in the sales department of an organization that is responsible for managing the relationship with existing clients.

Big dictionary of business and management. 2014.

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